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“This coming ‘services wave’ will be very disruptive. Services designed to scale to tens or hundreds of millions will dramatically change the nature and cost of solutions deliverable to enterprises or small businesses.”

— From an internal memo from Bill Gates, Microsoft Chairman, October 30, 2005.

Our Views on Cloud Computingyay-4001052

We believe the Cloud Computing movement was spawned by the success of SaaS, and has enabled organizations to capitalize on Big Data and pursue exciting, new business opportunities in the Internet of Things (IoT).

THINKstrategies has published a SaaS Primer for CIOs aimed at helping companies better understand how to utilize this powerful new, ‘on-demand’ software alternative.

“I wanted to compliment you on this document. This was the best write up of the benefits of SaaS I have read yet. It was in laymen terms backed by industry respected analysts with relevant data points. Well done!” Doug McGregor, CEO, WebEquity Solutions.

We have also published a SaaS Primer for Independent Software Vendors (ISVs) aimed at helping vendors achieve success.

Click here to hear an overview regarding the forces driving the Cloud Computing market, or here to find more industry presentations by THINKstrategies.

More Views About Cloud Computing

E-Commerce Times: Reshaping the Software and Services Marketplace, 06/11/18

E-Commerce Times: Salesforce’s Latest Big Gamble – APIs, 03/25/18

Datamation: Salesforce Makes Its Biggest Bet On APIs and Data Integration, 03/22/18

E-Commerce Times: To Win in the New Delivery Economy Go to the Cloud, 02/12/18

Datamation: Recreating ERP in the Cloud, 01/17/18

E-Commerce Times: Cloud Training to Boost Competitive Advantage Strategies, 01/12/18

E-Commerce Times: Driving Digital Transformation by Making Citizen Developers Heroes, 11/10/17

Datamation: CIOs Leveraging AI and Machine Learning For ITSM Goals, 10/23/17

E-Commerce Times: Salesforce Reshuffles SaaS, PaaS in Internet of Things and AI, 10/13/17

Datamation: How the Cloud is Complicating IT and Business, 09/18/17

E-Commerce Times: Biggest Obstacle to Business Success – Multicloud Management, 09/09/17

Datamation: How SaaS Industry Is Becoming a Victim of Its Own Success, 07/10/17

E-Commerce Times: Is SaaS Slipping Into the Legacy App Abyss? 07/07/17

E-Commerce Times: Seeding the Next Generation of Consultancies, 06/06/17

E-Commerce Times: Reinventing Online Marketplaces in the Cloud, 05/05/17

E-Commerce Times: Next Downturn Could Have Silver Lining for IoT, 04/07/17

E-Commerce Times: What Do the Academy Awards, AWS and AI Have in Common? 03/10/17

E-Commerce Times: Is Salesforce Getting Serious About the Back Office? 02/08/17

SearchSalesforce: Salesforce Acquisitions Signal Ongoing Broad-Based Platform Strategy, 01/24/17

E-Commerce Times: The Crystallization of Salesforce’s IoT Strategy, 01/12/17

2016 Insights

SearchCRM: Amazon Go Strives to Put a Stake in the E-Commerce Market, 12/22/16

E-Commerce Times: How Amazon Could Reshape More Industries in 2017, 12/07/16

SearchCRM: SAP Hybris CRM Gets a Jolt From SAP HANA Cloud, 11/17/16

E-Commerce Times: Coping With Software Licensing Challenges in the Cloud, 11/15/16

SearchSalesforce: Despite Initial Fanfare Salesforce IoT Cloud Still Seeks User Enthusiasm, 11/07/16 Enterprises Becoming Digital Software and Services Leaders, 11/01/16

Datamation: What’s Driving CFOs to the Cloud? 10/31/16

SearchCRM: Omnichannel Data at Core of New Cloud Commerce Offerings, 10/24/16

E-Commerce Times: Rethinking Business Process Reengineering in the Cloud, 10/12/16

SearchSalesforce: Can Salesforce AI with Einstein catch the next AI wave? 09/13/16

E-Commerce Times: Deconstructing the Software Business, 09/09/16

E-Commerce Times: The Maturation of the Cloud ERP Market, 08/05/16

Datamation: Rethinking Software Development in IoT, 07/11/16

E-Commerce Times: Leveraging IoT to Redefine Your Business, 07/08/16

E-Commerce Times: Redefining the Vendor-Customer Relationship in the IoT, 06/17/16

SearchSalesforce: Demandware E-Commerce Technology Puts Arrow in Salesforce Quiver, 06/16/16 How Microsoft’s LinkedIn Acquisition Changes the Competitive Landscape, 06/14/16 Peeling Back the Layers of the IoT Onion, 05/24/16

E-Commerce Times: The Emergence of Managed IoT Services, 05/13/16 The Challenges of Becoming a Software Company, 05/02/16

SearchAWS: AWS Competitors Gain Ground in Cloud Market, 04/26/16

E-Commerce Times: Disrupting Software Development in an On-Demand World, 04/08/16 What Oracle and Google Don’t Understand About the Cloud, 03/21/16

E-Commerce: Mainstream Industries Form IoT Vanguard, 03/09/16

Cloudnexa Blog: Resolving the SysOps versus DevOps Dispute in the Cloud, 03/08/16

Datamation: Chief Digital Officer or Chief IoT Officer? 02/18/16

Ipswitch Blog: Secure IoT Data Transfer Essential to Business Success, 02/11/16

SearchSalesforce: What’s Behind the Proliferation of Salesforce PaaS Offerings? 02/10/16

E-Commerce Times: The Internet of Things’ Big Software Challenge, 02/09/16 ISVs Crossing the Cloud Chasm, 02/02/16

Ipswitch Network Monitor Blog: How IoT Redefines Application & Infrastructure Monitoring, 01/26/16

The Future of Customer Engagement and Commerce: The CIO’s Strategic Role in a Great Customer Experience, 01/21/16

Cloudnexa Blog: How to Avoid the 3 Hidden Cloud Cost Traps, 01/14/16

E-Commerce Times: The Cloud Complexity Challenge, 01/12/16

Ipswitch Network Monitor Blog: IoT Changes Roles and Responsibilities for IT Pros, 01/07/16

Wall Street Journal: Applying the Long-Tail to the Internet of Things, 01/05/16


To read more past insights, click here.


Additional Insights

Visit to obtain more of our views on the latest Cloud Computing trends.